GrowthBank Blog - Thoughts on Content Writing and Marketing

10 Copywriting Hacks That Make Your Content Go Viral

Written by Richard Walsh | Nov 15, 2022 9:32:11 PM

Copywriting is an important part of any marketing strategy. It helps you communicate your message in a way that resonates with your audience. If you want your content to go viral, you need to make sure it is compelling and interesting.

In this article, we'll show you ten copywriting hacks that will help you create content that goes viral.

Create an Emotional Connection with Your Audience

People respond to emotional connections more than anything else. If you can connect emotionally with your audience, they will respond positively to what you say.

If you want to get a message across, you need to be able to connect emotionally with the people who are listening to you.

The best way to do this is by using stories and anecdotes that relate directly to their lives.

You’ll find that when you use these techniques, it becomes much easier for you to communicate effectively.

Here are some of the best ways to create an emotional connection with your audience:

  • Use stories and anecdotes
  • Use humor
  • Be controversial
  • Be relatable

Tell Stories That Inspire Action

A good story has three elements: conflict, resolution, and emotion. Conflict is when two people disagree about something. Resolution is when one side wins out over another. Emotion is how the characters feel about each other.

In a novel, you can have all of these things in different ways. You can have a character who wants to do something but doesn’t know how to get it done. Or you can have a character who knows what he or she wants but isn’t sure if they can actually achieve it. And you can also have a character who feels strongly about something even though they are facing insurmountable odds.

All of these stories can inspire action in your readers. And that’s what you want. You want to inspire people to take action.

When you’re writing your story, think about what conflict, resolution, and emotion you can include to make it more inspiring.

Write About Something You Know Well

Don't try to write about something you don't understand. It's easy to fall into the trap of writing about topics you know nothing about. Instead, focus on topics you've researched thoroughly. This will give you more credibility with readers and allow you to provide better value.

When you're writing about a topic you know well, you'll be able to use real examples from your own life. For example, if you're writing about a new product launch, you could include stories from your own experiences with the product. If you're writing about a specific industry, you could share stories from other people who work in that field.

Tell A Story That People Will Want To Share

If you're going to tell a story, make sure it has a beginning, middle, and end. You should also consider how much detail you need to go into before people start sharing your content.

People are more likely to share a story if it's relatable or if they can see themselves in the characters. They're also more likely to share a story if it's something they're passionate about.

Think about what kind of story you can tell that will inspire people to share it.

Use Testimonials and Case Studies

If you can include testimonials or case studies in your content, do so. These are powerful forms of social proof that can help your content go viral.

When you're using testimonials, make sure they're from credible sources. If you can, get testimonials from people who are well-known in your industry.

Case studies are also effective. They provide concrete examples of how your product or service has helped people in the past.

Use Images and Infographics

People are more likely to share content that includes images or infographics. This is because they are visually appealing and easy to consume.

When you're using images, be sure to choose ones that are high-quality and relevant to your topic.

Infographics are also a great way to make your content more shareable. They are easy to understand and can convey a lot of information in a short amount of time.

Use Calls to Action

If you want people to share your content, you need to ask them to do so. This can be done by including calls to action in your content.

A call to action is a statement or question that asks the reader to do something. For example, you could ask the reader to share your content with their friends, to leave a comment on your blog post, or download a relevant content offer by providing their email.

Calls to action can be very effective in getting people to share your content. However, you should use them sparingly. If you use too many calls to action, people will start to ignore them.

Create Compelling Headlines

Your headline is the first thing people will see when they come across your content. If your headline is boring or doesn't make sense, people will move on and they won't bother reading your content.

You need to spend some time crafting a headline that will grab attention and make people want to read more.

Here are some tips for creating compelling headlines:

  • Use numbers or listicles
  • Use strong keywords
  • Make it clear what the content is about
  • Use benefit-driven headlines

Make Your Content Easy to Read

If you want people to read your content, you need to make it easy to read. This means using short paragraphs, using simple language, and breaking up your text with images or subheadings.

People have short attention spans and they're more likely to skim your content than read it word for word. By making your content easy to read, you'll increase the chances that people will actually read it.

Promote Your Content

Once you've created your content, you need to promote it. This can be done through social media, email marketing, paid advertising, or by reaching out to influencers in your industry.

The more people you can get to see your content, the more likely it is to go viral.

These are ten copywriting hacks that will help you create content that goes viral. By following these tips, you'll be able to create compelling content that resonates with your audience and gets them to take action.